Web Marketing Manager

Primary role objectives:
Drive the web marketing strategy and offering for Americas with direction from Web Marketing Director Be recognized as a subject matter expert and specialist in the delivery of web marketing channel solutions—for the brand and business—and an excellent project manager Influence culture and fee-earners to drive adoption of web marketing processes and programs with the goal of online engagement for lead generation and brand awareness Drive vendor/agency funded activities, manage supplier relationships, and effectively manage budgets as needed

Key Responsibilities:
Assist in developing and executing effective and innovative web marketing programs that build brand awareness, increase engagement, drive business development. These include:

Driving online traffic to the company website through a range of web channels including SEO, SEM / PPC, display advertising and content syndication

Implementing campaigns using personalization, marketing automation and demand generation processes utilizing owned and third-party tools to drive business goals

Optimizing traffic within existing channels through analytics

Continuously researching new channels and opportunities for inbound demand generation programs

Support corporate public relations and social media campaigns through content dissemination across all web assets

Develop insights and reporting on web marketing program success and recommendations for improvement using web analytic tools.

Project manage the roll-out of new web technology across CBRE Americas planning for business impacts, communications and training.

Responsible for creating scalable training programs and supporting material for that can be used by geography and product marketing teams to accelerate and consistently execute high quality marketing programs aligned with corporate goals and strategies.

Liaise with internal and external partners—including IT, Business and Marketing leadership, and web team members—to launch, maintain, troubleshoot, improve and assess web channels.

Continuously assess and improve corporate web platform usability by understanding the business and keeping abreast of all relevant developments in the web marketing channel world.

Provide management oversight for web production, as well as supervisory oversight team workload.

Other duties as assigned

Required Knowledge & Skills:
Proven success in web marketing in a fast-paced environment, including delivery of innovative campaigns and programs that drive demand and increase market awareness for complex business solutions

Excellent technical and analytic capabilities and strong written and verbal communication skills. The candidate must be able to present technical and non-technical information to both senior management and peers in a clear, concise manner.

Demonstrated ability in delivering results – requires skills of a hands-on marketer, with strategic insight that can be translated into actionable plans

Client focused, demonstrating ability to provide quality service and advice within web marketing arena

Sound decision making capabilities, demonstrating an ability to create persuasive and compelling recommendations

Ability to communicate and influence at all levels within the organization with excellent presentation skills

Strong project management background with attention to detail and flexibility to adapt to changing priorities

A passion to stay current with issues and trends in web marketing, with an emphasis on emerging technologies

Innovation, out-of-the box creativity, strategic thinking and a drive for flawless execution are critical to the success of the role

Understanding of the creative process. Experience in constructing strategy and creative briefs, providing feedback and delivering engaging creative with compelling stories

Successful track record of working with external vendors and internal partnersProven ability to work in a matrix organization