Responsible for management of product line including product planning, definition, profit and loss, sales performance, forecasting, margin, promotion and life cycle management and developing strategies to optimize the performance of existing and new products. Responsible for coordinating with development engineering and manufacturing regarding the activities of strategic business partners relative to assigned products. Position interacts frequently with Commercial Marketing, Sales, third party partners and other Rockwell product groups.
Assists Product Manager in global product management of CENTERLINE 2100 NEMA Low Voltage Motor Control Centers (LVMCC).
Applies market, customer, industry, application and technical knowledge to assist in preparing Customer Requirement Document (CRD), Product Requirement Document (PRD) and other Common Product Development (CPD) deliverables for product development projects (enhancements, anomaly fixes, cost reductions, etc.). Assists in defining specifications with price, cost and reliability objectives for product development projects.
Leads commercial communication to grow market share.
Helps with preparation of on-going competitive analysis and regularly communicates relevant information throughout the organization.
Supports Commercial Marketing organization in the development and implementation of key programs in support of product objectives (e.g. trade shows, promotion programs, pre-sales and post sales collateral, target account programs). Functional: -
Understand target users' needs and business problems. Accordingly, develop short and long range business plans for product line consistent with market needs and corporate strategic objectives. -
Determine the total market (domestic and international) and available market for the product line to justify investment and to measure whether market share objectives are being met. This includes preparation of forecast projections, and defining pricing points which balance company financial performance expectations with competitiveness in the market. -
Gather product's customer / market requirements from all global regions and across different customer segments and industries. Collaborate with product managers, engineering, partners/suppliers and other stakeholders to build an idea for a feature, function, or product to address these market requirements and our business objectives. -
Manage product requirements, while controlling any changes and effects on the end product, and recommend and negotiate appropriate trade-offs when needed. -
Act as the representative of the business during development as the functional requirements are developed into a feature, function or product that will be available to the market. -
Ensure that Business Management has appropriate and adequate information at each stage gate in the development process to make informed Go/No Go decisions. -
Prepare competitive analysis and formulation of competitive counter strategies for all new products and existing products. -
Provide commercial support for post-sale product issues, including those involving quality, delivery or pricing. -
Establish, execute and report on product line growth initiatives. Leadership: -
Provide strong leadership in the execution of projects that involve cross-functional and cross-business teams. -
Responsible for providing a 3-5 year market focus of strategically critical product line(s) working in collaboration with the product business manager, peer product managers and stakeholder business units -
Provide leadership for both immediate and extended teams in decision-making and problem-solving to ensure successful product line business performance. -
Conducts tasks in accordance with applicable health, safety, quality, and environmental regulations (state/federal laws, ISO9001, ISO14000, etc.) as well as Rockwell Automation policies and procedures.
EOE, M/F/Disabled, Vet
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