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Director, Digital Marketing Technology
Otsuka Pharmaceuticals
Otsuka IT is embarking on an ambitious transformation plan. Our Commercial Digital Marketing Solutions Capability team works cross functionally to enable new ways of communicating, measuring, and interacting with our customers and patients through digital channels and technologies. Role Summary includes but not limited to the following: The Director, Digital Marketing Technology will lead the Digital Marketing Solutions Capability team to enable leading-edge of marketing, digital, and non-personal promotion technologies by working with cross functional teams to improve customer engagement and user experience to create better outcomes for our customers and patients. In this role, the successful candidate will help define the customer engagement and integrated digital marketing technology stack to support marketing strategies for all Company brands. This role will work in an Agile environment to lead a product engineering and DevOps team (onshore/offshore). The incumbent will partner with subject-matter experts within Otsuka including Brand Marketing, Sales & Marketing Operations, Business Analytics & Insights, Digital Social Media Committees (DSMC), and other internal stakeholders. Lead the vendor selection and management across Digital Marketing, Measurement, Asset Management, and Hosting technology operations. Facilitate agreed-upon process that develops project plans and prioritization by leadership and yields effective program governance. Coordinate portfolio planning, investment ranking, balancing and resource planning. A results-oriented leader with track record of quality and delivery, preferably in a regulated industry. A dynamic leader who can operate at a strategic level as well as leading projects directly as needed.
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