Responsibilities

• Influence the organization’s decision making by providing actionable views of consumer insights, market & competitor insights, macro trend insights, and product performance analysis
• Lead the design and implementation of primary qualitative and quantitative research designs that address business issues, gain insights into target audiences and comprehensively evaluate new ideas.
• Provide thought leadership regarding the consumer, our customer, channels, products, competitors, and the economic and marketing environment impacting our business.
• Direct the collection, analysis, and interpretation of information from a variety of primary and secondary data sources to support business plans and strategies; including market data, cultural, social and disruptive trend monitoring, POS data and product and service-related research.
• Apply intelligence analysis, key performance indicators and program measurement to extract key observations and nuances that lead to transformative solutions for our business.
• Drive the development of annual research plans, identifying and prioritizing critical knowledge gaps to align stakeholders and deliver against short and long-term strategies. Build and manage the annual research budget.
• Cultivate a positive, collaborative, analytical, creative, and results-oriented work environment

Required Skills and Experience

• 12 + years of overall progressive experience in consumer insights. Prior experience must include leveraging consumer insights, trend analysis and research expertise to identify opportunities and strategies that drive growth.
• 10+ years of experience leading and developing associates and projects.

• An advanced understanding of data sources, qualitative and quantitative research methods, and a keen eye of when and how to apply them to business challenges.
• Proven expertise in consumer research, shopper insights, syndicated data (NPD, Nielsen, IRI, MRI), application of advanced analytics, ready to provide overall support and thought leadership for the apparel category
• A self-starter approach and true sense of ownership regarding work at each point of delivery, with the ability to work autonomously knowing when to engage leadership and greater integrated team.
• Excellent written and oral communication skills with the proven ability to communicate with all levels of the organization; including creating and presenting executive level presentations.
• Outstanding organizational skills and project management with demonstrated ability to prioritize workload and attention to detail.
• Successful leadership within a consumer driven organization and experience from consulting, a market research supplier, brand/manufacturer, or agency is desirable; apparel experience a plus.
•  Excellent interpersonal skills in building and managing relationships, influencing and negotiating partnerships while maintaining the ability to achieve great results through others.
• Proven leadership skills and people management skills derived from having direct and indirect responsibility for building and managing cohesive, high-performing teams.
• Technically proficient in presentation planning and development and ability to craft strategic stories.

Working Conditions