| POSITION SCOPE
This position is responsible for managing the development of the marketing strategy to maximize customer demand and sales growth for Rockwell Automation's Services Portfolio. The position works for the Portfolio Marketing Director and must be able to work independently and collaborate with multiple internal organizations and professionals at various levels, globally, including: Regional Sales & Marketing, Industry Teams, Business Units and Marketing Functions.
As Rockwell Automation enhances its service portfolio with new data-driven capabilities to drive higher value customer outcomes, this position is the go-to person for sales, channel, and customer-facing marketing activities for the Services Portfolio.
SUMMARY OF RESPONSIBILITIES
Initiate and drive Services portfolio market development through extensive knowledge of industry and customer needs, market trends and segmentation, partner and channel go to market strategy and external environmental trends. Establish and maintain relationships with Regional Sales & Marketing, Industries, Business Units, and Partners.
In addition, it is important to maintain a deep understanding of Rockwell Automation products / services / solutions, partnering opportunities and customer priorities. This position is the go-to person for internal & external communications with respect to the Services portfolio.
- Partner across the organization to develop the strategy and marketing plan for the Services portfolio that is aligned to the company's vision and strategic imperatives, builds strong and sustainable competitive advantage, and achieves target revenue results.
- Develop thought leadership pieces with appropriate teams to ensure Services portfolio is positioned well to deliver on capabilities, applications and outcomes customers care most about.
- Partner with Industry Marketing and the Services business to develop a unified Go-to-Marketing strategy to drive growth in key targeted areas.
- Partner with commercial teams, Sales Enablement, and Customer Support to develop and execute plans for sales training for key product launches. Place these launches in the context of industry applications addressed by them.
- Partner with Sales, Channel and Sales Enablement to ensure optimal coverage of portfolio expertise in the field to support customer engagements
- Work closely with various stakeholders to plan content for events
KEY SKILLS, ABILITIES and ATTRIBUTES:
- Strong leadership skills - personal leadership and coaching
- Knowledge and experience in industrial automation services
- Strong marketing skills - both strategic and commercial
- Strong collaboration skills
- Customer-centric and system-minded
- Self-starter, proven team player capable of prioritizing activities
- Able to work in a complex, fast-paced environment
- Ability to keep focus on long term trends and business needs, while ensuring short term outcomes
- Structured, organized individual who is capable of successfully handling multiple tasks and quickly grasp complex situations
- Experience developing multi-year plans and ensuring implementation
- Experience managing multi-year investments and ensuring real-time accuracy of forecasting and tracking expenses
- Excellent written, oral and presentation skills required
- Commercially astute across the partner and customer spectrum
Global & strategic mindset
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