| ~~Responsible for the management of product families within the Rockwell Automation PC-based Controller Portfolio with strong emphasis on being able to gather, define and validate products' requirements with customers and other stakeholders and manage these product requirements through development and revision processes. Also responsible for the product planning, promotion, and life cycle management, as well as revenue and growth goals. Essential Functions: Functional Understand target users' needs and business problems. Accordingly, develop short and long range business plans for product line consistent with market needs and corporate strategic objectives. Business plans may relate to an entire new product, new product feature or new function.
Determine the total market (domestic and international) and available market for the product line to justify investment and to measure whether market share objectives are being met. This includes preparation of forecast projections, product positioning and defining pricing points which balance company financial performance expectations with competitiveness in the market. Gather product's customer / market requirements from all global regions and across different customer segments and industries. Collaborate with product managers, engineering, partners/suppliers and other stakeholders to build an idea for a feature, function, or product to address these market requirements and our business objectives. Use this information to create detailed and validated customer centric market requirements. Manage product requirements while controlling any changes and effects on the end product, and recommend and negotiate appropriate trade-offs when needed. Act as the representative of the business during development as the functional requirements are developed into a feature, function or product that will be available to the market. Ensure that Business Management has appropriate and adequate information at each stage gate in the development process to make informed Go/No Go decisions. This will require sound business acumen. Lead the definition of the product's customer values and competitive differentiation to be used in the development of the commercial messaging for the product launch artifacts, trade show materials and other commercial opportunities. Responsible for coordinating with Sales, Commercial Marketing, Solution Architects, Training Center, Tech Support and other groups as it relates to tailored training plans. Prepare competitive analysis and formulation of competitive counter strategies for all new products and existing products. Provide commercial support for post-sale product issues, including those involving quality, delivery or pricing from issue identification through resolution. Establish, execute and report on product line growth initiatives. Leadership Provide strong leadership in the execution of projects that involve cross-functional and cross-business teams. Product life cycle management including initiation of product improvements, enhancements, approval of change notices and product obsolescence consistent with Business Plans. Responsible for providing a 3-5 year market focus of strategically critical product line(s) working in collaboration with the product business manager, peer product managers and stakeholder business units Provide leadership for both immediate and extended teams in decision-making and problem-solving to ensure successful product line business performance. Conducts tasks in accordance with applicable health, safety, quality, and environmental regulations (state/federal laws, ISO9001, ISO14000, etc.) as well as Rockwell Automation policies and procedures. | 
