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Digital/Omnichannel Strategy, Senior Manager
CVS Health
| The Digital/Omnichannel Strategy, Senior Manager will support a cross-functional team responsible for the strategic development, piloting and scaling of new digital and omnichannel initiatives and tools in support of future retail vision. The primary objective of this team is three fold: partner with cross-functional stakeholders to define and build growth programs and the corresponding omnichannel experiences; make sure CVS Health is providing a defensible approach in health and beauty by providing seamless customer access to products, services and other unique experiences; and lastly ensure the proposition delivers differentiated, positive customer experiences and defined financial goals that support the broader CVS Health mission. Primary roles and responsibilities include: • Support the product strategy and technology initiatives that create world class omnichannel digital experiences that include retail pharmacy prescriptions and front store merchandise. • Work with many teams and leaders to gain buy-in and approval as these capabilities will have heavy operational dependencies and cannot be developed in a silo. • Partner closely with key stakeholders from with cross-functional partners including IT, Merchandising, Strategy, Inventory and Health Services to to define the product vision, road-map, and supporting processes required. • Apply customer mindset in defining digital tools and experiences to support the CVS Health customer. • Use critical communication skills and business reporting effectively, both verbally and on paper, to support senior leadership presentations. • Influence and partner with internal and external partners to drive digital and total enterprise value for CVS. • Lead the planning and execution of key digital strategic initiatives with ownership of timelines and delivery of high quality experiences. • Anticipate bottlenecks, make trade-offs, balance the business needs versus technical and operational constraints while continuously improving the customer experience. • Prioritize and manage multiple projects and work streams to ensure viable products are built and manage a road-map of future enhancements. • Synthesize customer insights and ask key questions to inform the shape of digital experiences.
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Required Qualifications: • Bachelor's degree and a minimum of 5+ years of experience in strategy or product development/management within a digital setting. • 3+ years of experience partnering with multiple groups (IT, Marketing) to define and execute on a road-map. • 5+ years of experience in roles requiring strong communication and interpersonal skills & the creation and delivery of succinct executive-level presentations. • 3-5+ years of experience using quantitative skills with the ability to link product design and features to strategic objectives while using hard data and metrics to substantiate assumptions and recommendations.
Preferred Qualifications: • Track record effectively building, managing and improving digital products and experiences. • Self-motivated, high energy individual who can easily function in a high demand, performance driven environment of action to engage diverse audiences and influence senior executives. • Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives. • The ability to communicate effectively and succinctly, both verbally and on paper, and with all levels of an organization. • Experience in team building and leadership involving direct, indirect, and non reports. • Demonstrated ability to work cross-functionally with engineering, design, and project management counterparts to deliver products/services.
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