The Customer Growth Strategy Team within the Front Store team at CVS Health, is on a journey of reimagining personalized customer engagement across critical retail touchpoints – including our loyalty programs, promotions strategies, and Digital experience. With tens of millions of active and highly engaged ExtraCare members, we are laser focused on creating innovative personalized experiences that makes her excited to shop, and motivates her to come back and shop again. Growing personalized customer engagement directly drives customer satisfaction and topline sales, and is essential for driving future growth. We are looking for the best, the brightest and the most passionate customer visionaries to join our team and help us deliver on this initiative. The Customer Growth Strategy Director will be responsible for taking personalized customer engagement to the next level and will play an integral role on a team reshaping customer-centric thinking across CVS retail. This role will identify and manage actionable customer cohorts, and then create personalized customer experiences and interactions that are innovative, easy to consume, and exceed customer expectations. You will touch and work with many teams, including Merchandising, Digital, Customer Insights and Marketing. You will report to the Senior Director of Customer Growth Strategy, with consistent exposure and engagement with VP and SVP levels. Responsibilities include: Customer Cohort Segmentation • Lead a major initiative to reimagine how we consider and use new customer cohorts / segmentation and develop actionable strategies to drive meaningful outcomes. • Work with teams to develop innovative and out-of-the-box personalization strategies across customer cohorts, this may include new communication approaches and experiences, cadence strategies, offer strategies, methods of offer delivery, new external partnerships, etc. • Provide key strategic Front Store business and category insights with a customer lens, including activations around the customer cohorts / segmentations. Customer Diagnostics • Drive customer profitability through discovery of customer patterns and behaviors. • Drive personalized engagement through reimagined experiences with our promotion strategies, digital footprint and loyalty programs, as well as special format retail locations; and, any and all connection points across those interactions. • Size and scope customer engagement growth opportunities, using data, analytics, industry findings, and cross-functional partnership, ultimately developing a business case with a path to growth, an execution plan, and partnership buy-in. Customer Sprints • Frame and drive customer analyses that prove / disprove key hypotheses to inform business priorities.