McKesson touche la vie des patients en oeuvrant dans pratiquement tous les secteurs des soins de sante dans le but d'ameliorer la sante en general. Chez McKesson Canada, nous creons un impact dans la vie de 12 millions de Canadiens, chaque jour. Nous distribuons plus de 35 000 produits a partir de 17 centres de distribution a 6 300 pharmacies de detail, 1 350 hopitaux, centres de sante longue duree, cliniques et etablissements de sante partout au Canada. Toutefois, nous sommes beaucoup plus qu'une entreprise de distribution. Nous avons automatise 2 500 pharmacies de detail et distribuons annuellement plus de 100 millions de doses de medicaments grace a nos solutions d'automatisation. Les fabricants, les fournisseurs de soins de sante et les patients comptent sur nous pour une gamme complete de services qui contribuent a la qualite et l'integrite des soins de sante pour le benefice de tous.

Chez McKesson, vous participerez a la creation de produits et de solutions qui contribuent a la realisation de la mission de l'entreprise, soit ameliorer la qualite de vie et faire progresser les soins de sante. Travailler ici represente une occasion d'edifier une industrie qui est vitale pour nous tous.

Resume de l'emploi : Positionner le Groupe des bannieres de detail comme destination de choix en pharmacie

Le directeur marketing sera responsable de la gestion des pharmacies Proxim et Uniprix du Groupe des bannieres de detail de McKesson Canada. Le directeur sera l'intendant de ces marques. Il devra garder un oeil attentif sur l'environnement concurrentiel et elaborer des strategies et des plans mesurables pour mieux conforter le positionnement de ces marques sur le marche. Il supervisera les plans de marketing des bannieres dans leur ensemble afin d'augmenter les ventes, ainsi que l'achalandage et les prescriptions en magasin. Le directeur relevera du vice-president des communications marketing, du Groupe des bannieres de detail. Le directeur travaillera a Montreal (Quebec). Les chefs marketing et de marque des bannieres releveront directement du directeur, de meme que leurs equipes constituees d'infographes et de specialistes.

Principales responsabilites

• Participer au developpement de la strategie globale de marketing du Groupe des bannieres de detail.

• Developper et mettre en oeuvre une strategie de marque et un positionnement, ainsi qu'un plan annuel de marketing pour chaque marque, y compris les campagnes, les evenements, les medias numeriques et les relations publiques.

• Developper des strategies de marque, des tactiques et des outils pour acquerir de nouveaux patients, fideliser les patients existants et faire croitre le panier de soins.

• Superviser les communications aux membres des bannieres a propos des strategies de marque, des programmes et des outils.

• Faire des presentations aux membres des bannieres, aux intervenants internes et autres.

• Interagir regulierement avec sur les differents comites aviseurs et consultatifs.

• Creer et tenir a jour la narration sur la marque de la banniere et les lignes directrices concernant l'identite visuelle.

• Developper et gerer le budget annuel du marketing de chaque banniere.

• Concevoir et superviser le developpement des activites et des outils marketing :

  • organiser des campagnes et des promotions publicitaires a l'echelle nationale;

  • offrir un programme de marketing local aux membres des bannieres;

  • activer les commandites de bannieres;

  • soutenir la strategie de la marque et le marketing d'evenements;

  • agir a titre d'intendant des actifs numeriques de chaque banniere;

  • diriger la strategie de contenu numerique de chaque banniere;

  • appuyer le deploiement des services pharmaceutiques et des programmes de gestion de categories, ainsi que les priorites d'operations en magasins.

• Guider les equipes des services partages numeriques et de fidelisation dans le cadre du developpement d'outils visant a soutenir la mise en oeuvre du plan marketing annuel de la banniere et ses activites de communication.

• Communiquer de facon efficace la vision et les objectifs du marketing aux intervenants internes et externes.

• Surveiller les activites de marketing des concurrents.

• Reperer les pratiques en matiere de banniere des concurrents et des detaillants de premier plan.

• Verifier et mesurer le rendement des campagnes, des activites et des outils lies a la banniere.

• Diriger une equipe d'un maximum de 14 professionnels du marketing qui offrent un soutien direct aux membres.

• Travailler dans le cadre d'une equipe interfonctionnelle et appuyer les chefs marketing dans tous les projets necessaires.

Qualifications

• Diplome de premier cycle dans un domaine pertinent, un MBA est considere comme un atout.

• 7 a 10 ans d'experience de travail pertinente, y compris une experience dans le domaine de la vente au detail.

• Connaissance de l'environnement concurrentiel dans lequel evoluent les pharmacies communautaires.

• Solide connaissance du secteur numerique, du commerce electronique et de l'environnement technique.

• Realisations en matiere d'exploitation de toutes les formes d'expression des marques.

• Experience averee dans la gestion efficace des partenaires d'agence.

• Experience dans un environnement de services partages dotes d'equipes interfonctionnelles.

• Excellentes aptitudes a la communication (ecrite et verbale).

• Bilinguisme.

Competences

• Capacite a reflechir de maniere strategique.

• Capacite de resoudre des problemes en generant des resultats positifs.

• Bonnes habiletes de communication et capacite a motiver les autres.

• Excellent esprit d'equipe et engagement a soutenir le succes des autres.

• Capacite a livrer un travail de haute qualite sous pression.

• Grand souci du detail.

McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Canada, we touch the lives of 12 million Canadians every day. We carry more than 35,000 products in 17 distribution centers and ultimately provide distribution to 6,300 retail pharmacies, 1,350 hospitals, long-term care centers, clinics and institutions all over Canada. But we're so much more than a distribution company. We've automated 2,500 retail pharmacies and dispense over 100 million doses a year through our automation solutions. Manufacturers, healthcare providers and patients count on us for a full range of services that contribute to the quality and safety of care for us all.

At McKesson Canada, you'll help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that's vital to us all.

Job Summary: Position RBG banners as a pharmacy destination of choice

The Marketing Director, is responsible for the management of McKesson Canada's Retail Banner Group Proxim and Uniprix pharmacy brands. The Director is the steward of these brands. He/she maintains a vigilant eye on the competitive landscape develops measurable strategies and plans to further strengthen the positioning of these brands in the marketplace. The Director oversees the banners comprehensive marketing plans to increase comp sales as well as generate increased store traffic and scripts. The Director will report to the VP of Marketing Communications, Retail Banner Services. The Director is based in Montreal (QC). The Marketing Brand Managers of the banner brands will report directly to the Director, along with their teams who consist of graphic designers and specialists.

Key Responsibilities

• Participate in the development of the Retail Banner Group's overall marketing strategy

• Develop and implement a brand strategy and positioning, as well as an annual marketing plan for each brand -including campaigns, events, digital and PR

• Develop brand strategies, tactics and tools to acquire new patients, retain existing patients, and grow the health basket

• Oversee communications to banner members regarding brand strategies, programs and tools

• Deliver presentations to banner members, stakeholders and customers

• Interact regularly with banner advisory boards

• Create and maintain banner brand narratives and visual identity guidelines

• Develop and manage each banners annual marketing budget

• Design and oversee the development of marketing activities and tools:

  • Deploy national advertising campaigns and promotions

  • Deliver a local marketing program to banner members

  • Activate banner sponsorships

  • Support the branding and marketing of events

  • Act as the steward of each banner's digital assets

  • Direct each banner's digital content strategy

  • Support the roll out of pharmacy services and category management programs, as well as store operations priorities

• Guide the digital and loyalty shared services teams in the development of tools to support the implementation of the banners' annual marketing plan and related communication activities

• Effectively communicate marketing vision and objectives to internal and external stakeholders

• Monitor competitor marketing activities

• Benchmark banner practices against competitors and best-in-class retailers

• Audit and measure the performance of banner campaigns, activities and tools

• Lead a team of up to 14 marketing professionals who offer direct support to members

• Work in cross functional team and supports the VP of Marketing on all needed ad hoc projects

Qualifications

• Undergraduate degree in relevant field, MBA considered an asset

• 7 to 10 years of relevant work experience, including retail experience

• Knowledge of the competitive landscape in the community pharmacy space

• Strong knowledge of the digital, e-commerce and technical environment

• Proven track record of leveraging all forms of brand expression

• Proven track record at successfully managing agency partners

• Experience working in a shared services environment

• Strong communication skills (written & spoken)

• Bilingual.

Skills

• Strategic thinker

• Ability to resolve issues with positive outcomes

• Good communication skills and people motivator

• Recognized team player, committed to supporting the success of others

• Ability to deliver high-quality work under pressure

• Strong attention to detail.

Worker Type

McKesson is an Equal Opportunity employer.

The material contained herein is provided for informational purpose only. All open jobs offered by McKesson on this recruitment system are subject to specific job skill requirements. The job skill requirements, qualifications, and preferred experience are determined by a subsidiary, office or department within the company which is offering the position, and all positions are subject to local prevailing employment laws and restrictions. This would include immigration laws pertaining to work authorization requirements and any other applicable government permissions or compliance.

The materials on this site are provided without warranties of any kind, either expressed or implied, including but not limited to warranties regarding the completeness of information contained on this site or in any referenced links. While McKesson attempts to update this site on a timely basis, the information is effective only as of the time and date of posting.

McKesson is an equal opportunity employer and values diversity in its workforce. We encourage applications from all qualified individuals and will accommodate applicants' needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

The information on this site is for information purpose only and is not intended to be relied upon with legal consequence.

Current employees must apply through internal career site.

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