The Director, Consumer Analytics & Insights is a senior member of the Harvard Business Review (HBR) Group leadership team who leads analysis of HBR audience and customer data to inform key business and product decisions. This role serves as chief steward of the brand’s consumer data strategy and practice. It works closely with stakeholders in editorial, marketing, advertising, and product management, to leverage machine learning in ways that enrich audience experiences, increase the efficiency and effectiveness of our targeted marketing and communications, and help to drive audience development for HBR.org and its digital sub-brands. This position partners with the business analytics and insights team to assess and report on key performance metrics that track the health and growth of our direct to-consumer-business. The Director, Consumer Analytics & Insights plays a leading role in Harvard Business Publishing’s cross-enterprise data analytics community of practice.

Key Responsibilities:

Targeting, Advanced Segmentation and Machine Learning

• Leads future thinking and a perspective on HBR Group’s emerging capabilities with personalization and applied AI.
• Drives adoption and application of machine learning as part of HBR Group’s analytic and targeting capabilities
• Manages key partners and vendors in the ML and AI space
• Leads key business/ data perspective from HBR in modeling projects, performs analyses to support model projects, and works with more technical colleagues, to oversee process to present modeling scores within Adobe environment for use in email and on-site targeting
• Leads data-driven audience development activities for HBR/Ascend
• Facilitates affinity targeting for advertising sales business

Database Management

• Owns the HBR Adobe Campaign platform and leads the HBR Email Operations and Analytics team
• Ensures the ongoing accuracy, integrity and evolution of the customer database, the deployment of effective and efficient email programs supporting stakeholders across HBR, and periodically from other areas in HBP, and accurate and timely reporting on the database health and email program performance.
• Manages key vendor partnerships related to the database and tools in the Adobe Experience Cloud, as well as data analysis and intelligence
• Ensures ACS Feed accuracy and integrity across multiple platforms
• Leads GDPR compliance and processing

Reporting & Analytics

• Produces monthly reporting on HBR.org web behavior
• Analyzes and reports on subscriber churn/retention for HBR circulation
• Conducts adhoc analytics to address business questions

Management

• Creates and manages the CRM budget
• Fosters a strong sense of partnership within the team of customer analyst and email ops roles.
• Encourages inclusion and professional development of each member.
• Anticipates HBRG’s future customer data analytics needs and supports development of team members to evolve into those key roles.