Job Description

Global Demand Marketing Operations Manager

For the right candidate this role could be located ANYWHERE in the United States

Who is Rockwell

Do you want to make a difference in the world? At Rockwell Automation you can do just that and more. Rockwell is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential technology to expand what is humanly possible , making the world more productive and sustainable. Rockwell is recognized as one of the World's Most Ethical Companies in 2020. We place a high value on integrity which fosters an environment where all employees can and want to do their best work.

To learn more about how we are bringing The Connected Enterprise to life across industrial enterprises, please visit www.rockwellautomation.com .

What Rockwell Brings to You

Rockwell cares about our employees and our benefits package is just one way we support you. Outside the industry expected benefits, Rockwell provides paid parental leave, flexible work schedules, summer hours depending on business needs and eligibility for an annual bonus.

To learn more about our Benefits Package, please visit https://raquickfind.com/ .

What Rockwell Needs from You

We need a diverse workforce to do our best work. We need the makers, the forward thinkers, the problem solvers, and everything in between. That is where you come in. We are looking for an experienced Global Demand Marketing Operations Manager who will be will be accountable for developing & activating demand generation campaigns and strategies to meet goals. Your team will be responsible for designing, activating and delivering modern Demand Generation Strategies, Campaigns and Programs at Rockwell.

What You Will Do

• Recruit, Coach, Develop and Manage a team that will Design, Execute and Activate "Best in Class" Marketing Campaigns & Programs
• Ensure Campaigns, Programs & Tactics meet planned objectives.
• Define targeted content assets by marketing personas tied to specific customer needs and preferences - C-suite, Managers, Implementers, etc.
• Leverage the appropriate demand gen tactics, including on- and off-line events, website, digital marketing, email nurturing programs, direct outreach, and more.
• Support the conceptualization of demand creation, nurturing and predictive scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams)
• Drive Account-based marketing (ABM) activities targeted at our key vertical industry segments to tell compelling and valued stories to the targeted personas.
• Institute a structured lead mgmt. process across generation, enrichment & qualification
• Systematically monitor and analyze performance against lead and other marketing goals; continually drive Marketing ROI to optimize program and ongoing growth, looking for areas for additional investment in time and money. Ensure proper data management.
• Coordinate & collaborate with agencies and extended marketing team to ensure Programs Activate on time
• Assume responsibility for highly repeatable demand-related tasks used by all geographies (e.g. telemarketing, translation, data analysis).
• Define Tactics and Technology needed to support the Demand Gen Engine. Work with the extended marketing team to bring new technologies and tactics to fruition.
• Support the Project Management effort around Demand Gen activation and ensuring global activation processes are adhered to.

Skills You Have

• Strong knowledge of the tech stack required for a modern demand generation engine.
• Strong understanding of frameworks for building lead generation, demand modeling, multi-touch attribution and analytics. Knows how to model the right volume, while meticulously tracking conversion.
• Intense focus on quantitative analysis and analytics: Insights, Dashboards, Reporting.
• Strong track record of success in designing and activating integrated B2B campaigns leveraging on- & off-line tactics. Including: physical/virtual/hybrid events, webinars, SEO/SEM, website personalization, digital marketing, email, retargeting, targeted social advertising, and cooperative marketing with partners
• Dynamic thought leader and team builder with a growth mindset who is continuously learning and delivering.
• Highly strategic with ability and creativity to think and develop the big picture and winning strategies, while having a strong drive and project management skills to execute and deliver tangible and measurable results.
• Natural collaborator with a preference for working with cross-regional, cross-functional teams to champion the vision and deliver results on tight timelines.
• Strong influencing skills to navigate a complex, matrixed organization to gain the confidence and sponsorship of critical stakeholders.
• Able to drive new concepts and ideas without having direct control, and to constructively challenge peers and executives on their approach and thinking.
• Demonstrated ability to build effective, cohesive and collaborative teams. Outstanding coach, mentor and developer of high-performing teams.

Minimum Qualifications

• Bachelor's degree in business, marketing, data science, or a related field

• 5+ years of deep global leadership experience in transforming, building and executing modern industrial B2B demand generation growth/revenue marketing of hardware, software, digital/SaaS offerings to enterprise, medium and small customers in a fast-paced environment.

Preferred Qualifications

• Experience in a Field Marketing role to understand the dynamics of regional/local teams
• Minimum of 10 years of digital inbound and outbound marketing experience as well as a successful track record of leadership and global accountability in a matrix organization.

What Omnichannel Demand Marketing does

We are the revenue growth engine of the company. The Omnichannel Demand Marketing team is responsible for developing an integrated, omnichannel approach to support our Go-To-Market offerings. We are a group of specialized experts across the following marketing demands: digital experience, marketing automation, marketing technology, events and marketing performance and analytics.

EEO Statement

Rockwell Automation is an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.

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For the right candidate this role could be located ANYWHERE in the United States

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.