The Prisoner Wine Company (TPWC) is a best-in-class portfolio of rule-bending luxury wines with a provocative aesthetic. Our portfolio is recognized by consumers and critics alike as one of the most innovative wine brands in the market, leading the resurgence of California luxury red blends and earning âcultâ wine status. TPWC is led by its flagship brand The Prisoner (#1 Super Luxury Red Blend) and supported by fast growing challenger brands Saldo and recently launched Unshackled.
TPWC is a part of the Constellation Brands portfolio of market leading wine, spirits and beer that people love. At Constellation Brands, weâre driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, weâre the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today.
Reporting to and together with the Brand Manager, the Associate Brand Manager has a General Management approach and broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans across Price, Promotion, Packaging & Product. These include brand plan development and execution, ongoing actionable business analytics, media campaigns, sponsorship and event activation, business budgeting and financial analysis, cross-functional team leadership, insights led innovation strategy and development along with supporting project management, integrated marketing communication, and retail/on premise point-of-sale development and execution.Â
Supports development and implementation of the annual brand strategy and marketing plan to create consumer demand based on strong business analytics.
Assists in the development and implementation of short- and long-term marketing objectives and strategies.Â Â Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand and business goals.Â
Leads brand business analysis efforts.Â Â Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.Â
Assists in the development of consumer target and positioning of brand and in the development of the brand architecture, in partnership with the Brand Manager and Consumer Insights.Â Â
Supports development and execution of insights based strategic innovation plans to position the business for both short and long-term success, including project management of key innovation initiatives from ideation to successful launch.
Assists in the creative development process and execution of all advertising campaigns.Â Â
Assists Brand Manager in working with International teams to insure consistency of brand strategy and execution globally.
Collaborates closely with creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a fashion that is exciting for consumers and trade stakeholders.
Assists Brand Manager and Media Planning team in the development of media plans and initiatives, and communicates media plans to the field in compelling sales materials.
Leads day-to-day brand budget management, PO creation and invoice processes.Â Â Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters.Â
Assists Brand Manager in working with the Retail & Field Marketing teams to develop all national and local consumer promotion programming at retail in both on and off premise channels.
Assists Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of all event marketing programming, including all national sponsorship events, charitable donations, trade related functions, etc.
Participates in market visits and assists in Business Unit planning and review meetings, providing actionable insights and brand/portfolio innovation and programming ideas based on key learnings.
Assists Brand Manager with packaging development when applicable.
Develops presentations for internal and external meetings, as well as insights and analytics based brand selling tools (presentations, sell sheets).
Collaborates closely with Direct to Consumer Team (DTC) to ensure all DTC touchpoints embody the brand spirit across digital and social media, E-Commerce, Wine Club, and Tasting Room experience.
Key Foundational Business & Leadership Skills
Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.
Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.
Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.
Strong analytical skills with a demonstrated aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.
Strong financial acumen and P&L understanding.
Strong writing, presentation, and verbal communication skills; demonstrates ability to communicate and sell the strategies and plans at all levels of the organization.
Must be able to interact successfully with senior management, field personnel, agencies and cross functional teams, fostering open, honest and direct communication.
Ability to evaluate creative work in the context of brand strategy.
Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.
Ability to manage expectations of supervisor, other functional groups and agency partners.
Strong persuasion skills to gain alignment where needed.
Bachelorâs Degree in related field required
1-2 years of brand management/brand marketing experience
Demonstrates a genuine desire and passion for the wine & spirits industry, and to think strategically and creatively, with a strong financial orientation and analytical / problem-solving skills.
Excellent organizational skills, ability to prioritize, and strong project management skills.
Proficient PC skills (Windows, Word, Excel, PowerPoint
Preferred QualificationsÂ Â
Masterâs Degree preferredÂ
ExperienceÂ in the CPG or Beverage Alcohol industriesÂ preferred
Syndicated database experience (IRI or Nielsen) a plus
Able to lift 40lbs on a regular basis
Work in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
Must have valid U.S. passport.
Must be able to work from our winery located in Napa, California when required (ie. multiple times monthly).
San Francisco, California
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Internal Number: 13908038
About Constellation Brands
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.