This position is for Abbott Nutrition Division in Dominican Republic.
Primary Job Function
Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products.
Core Job Responsibilities
Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products. Establish target customers and develop clear customer plans to achieve coverage, frequency, and call rate objectives. Implement customer segmentation, identify new leads/customers, and ensure timely reporting of daily activities as per the SFE Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level. Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share. Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network. Define and deliver 'Unique Value Proposition' from the HCP's perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities. Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences, and goals of each individual HCP. Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the District Manager.
University degree as Healthcare Professional, Physician, Pharmacist or Nutritionist. (graduated).
3 years of experience as a medical representative required.
This position requires the employee to have excellent sales techniques.
Broad scientific knowledge.
Proficiency in MS Office (Excel, power point, etc.)
Internal Number: ABLAUS31005334ENUSEXTERNAL
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.