As the Marketing Director, you will define, execute and manage Fiserv's go-to-market strategies to attract new sales partnership opportunities, and nurture existing partnerships. You will primarily support Fiserv's CardConnect sales agent channel, W-2 internal sales force and ISO partnerships. The ideal candidate is strategic, well-organized, a strong people leader and has a proven understanding of full-funnel marketing strategies, sales enablement and cross-functional coordination.
Responsibilities * Create, organize and manage the strategic marketing plan that relates to the partner channel * Create and advance the development and implementation of partner marketing campaigns through customized strategies focused on lead generation via paid/promoted ads, paid email campaigns, recruiting events and website development and maintenance * Monitor marketing budget, with specific attention to the effectiveness and impact of current marketing campaigns and strategies * Oversee product marketing, SEO, digital and blog content to drive web traffic and conversions * Monitor marketing metrics for all campaigns; compile analytics and insights * Identify new strategies, methods and tactics to execute marketing goals * Manage team of 3 people
Requirements * Demonstrated partner marketing experience * Experience in b2b marketing acquisition and customer marketing * Experience supporting sales teams * Strong presentation skills/ executive presence
Internal Number: R-10250066
Fiserv is a global leader in financial services technology solutions. We're helping more than 12,000 clients worldwide create and deliver experiences for a digital world that's always on. Solutions that enable today's consumer to move and manage money with ease, speed and convenience. At the point of thought.