Consulting Marketing Manager -Government & Public Services
Location is flexible - Preference for Atlanta, Boston, Chicago, Dallas, Philadelphia, Washington, DC
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual setting, to meet our business and client needs?
This position is responsible for providing strategic marketing support for our Government and Public Services (GPS) Customers and Marketing Offering Portfolio which developing marketing strategy for our GPS Digital Spectrum services, Human Center Design offerings, our Advertising and Marketing services, and our Human Services Transformation offering spanning federal and state and local government as well as higher education institution clients.
The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.
Work You'll Do:
The GPS Customers and Marketing Offering Portfolio (GPS CM OP) marketing manager will serve as a trusted marketing advisor to business leaders and key stakeholders engaged in this high growth area. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that support the GPS CM OP, utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of the firm, including ecosystem and alliance relationships, to maximize market reach and impact. The GPS CMP OP Marketing Manager will report to the Government and Public Services (GPS) Industry Marketing Leader and will work closely with the GPS CM OP leadership team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and measure impact across the GPS market.
Specific areas of focus include:
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content
Business Advisor: Serve as strategic marketing advisor to key stakeholders within GPS CM OP - assist with articulation of value propositions, develop marketing objectives in support of key priorities
Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards
Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.
Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
Social Media: Creation and implementation of full social media plans for campaigns
Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
Product Marketing: Experience working in a product marketing department
Alliance Partner Marketing: Experience working with and managing Industry Partner/Alliance relationships and creating Industry Alliance Relationship co-branded experiences and marketing collateral
Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, storytelling, outcomes, etc.
Project Management: Able to manage multiple projects simultaneously
Collaboration: Comfortable managing multiple priorities in a heavily matrixed and virtual environment
Vendor Management: Able to source and manage vendor relationships
Budget Management: Plan and manage marketing budgets for campaigns
Experience developing strategies for reaching a diverse audience of leadership personas
Experience in a professional services marketing organization marketing to the government and public sector, preferred
Experience working within the government ecosystem and familiarity with relevant government media organizations and strategic partners preferred
Experience marketing technical, digital and professional services and issues spanning digital transformation, AR/VR, cloud, AI, machine learning, CRM and digital engagement platforms
Experience with experiential design, event management and production
Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
Experience with marketing technology and innovation to drive and enhance campaign deliverables
Experience with product marketing concepts and techniques
Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident
Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
Strong persuasive skills; able to gain consensus through influence and is comfortable with ambiguity across multiple senior stakeholders
Strong negotiation and problem-solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects and stakeholders simultaneously
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel, PowerPoint, Team and SharePoint
Familiarity with Adobe Creative Suite a plus
Bachelor's degree required (Business, Marketing or Communications preferred)
10+ years of experience
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Internal Number: 16206082
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