Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
As the Senior Manager of Campaign Content, you'll manage a team that’s an integral part of our customer base marketing program. Working in partnership with other members of the communications team, you’ll lead the creation, testing, deployment, and update processes for the content that drives our highly personalized communications across a variety of communications journeys and multiple communications vehicles.
Leveraging your creative, marketing, and technical skills, you'll lead a team of marketing professionals who partner cross-functionally with various teams to help drive assigned campaign objectives and KPIs via reusable content fragments, copy, assets & templates. Your vision will help connect this content across multiple campaign groups, executions and strategies to drive efficiency for Verizon while also producing a best-in-class customer experience.
Lead a team of marketing professionals to develop VBM's AEM content strategy and infrastructure to support VCG customer communications across all vehicles (EM, text, DM, Feed Cards, Live Tiles, Push Msgs, etc.)
Facilitate a collaborative working environment; provide professional development and career growth.
Design and engineer content blocks, workflows & orchestration flows to support customer communication journeys.
Identify relevant customer data to drive effective targeting & 1:1 personalization for customers.
Foster an environment that continuously optimizes content and drives customer engagement/satisfaction.
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in successfully leading and developing a team.
Ability to manage stakeholders, set clear objectives, and prioritize work.
Excellent communications skills.
Experience building marketing campaigns or workflows with multiple data sources.
Experience with lifecycle and/or customer-facing marketing programs.
Comfort with an agile-based program development with the ability to adapt, learn and optimize programs.
Experience optimizing marketing campaigns to drive continuous improvement.
Willingness to travel.
Even better if you have:
A degree in Marketing, Computer Science, Information Design, Management Information Systems, or a related IT or technology field.
MBA or other Master’s degree.
Experience working with content management systems and personalization / targeting tools.
Experience with commercial marketing clouds, such as Adobe Marketing Cloud, Responsys, and/or Salesforce.
Experience and a basic knowledge of HTML, CSS, and content publishing.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).