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What you’ll be doing...
The Manager of Field Marketing for Verizon Connect will be part of the Integrated Marketing communications team, supporting the development of Software as a service (SaaS) - tailored value propositions, personas, and field/customer marketing Connect portfolio of business. The Manager will be responsible for providing direct customer and sales marketing support, including being the day-to- day lead for all segment marketing activation planning and execution tactics and serving as the ‘face of marketing’ and primary contact for the Connect sales teams . This role will collaborate with the cross-functional shared Marketing and Product organizations to establish campaign targeting, segmentation strategy, innovative marketing solutions, marketing communication, media tactics, effective go-to-market (GTM) communications, and ad hoc marketing support. Key to this role is the need to gain a deep understanding of segment opportunity to aid in the creation of segment marketing strategy to target key personas and customer profiles within the segment. You will lead the development of thought leadership and educational content to drive prospect engagement. You will coordinate with other marketing teams to develop integrated demand programs. You will ensure that sales leaders and teams have segment understanding and segment-specific content to achieve pipeline, sales, and revenue goals. You will ensure alignment of the work they perform with the greater Marketing team and go-to market and go-to channel strategies.
Supports our international segments by developing unique prospect and retention initiatives for Connect EMEA & LATAM.
Develops field campaigns for N. America Public Sector.
Gathers and shares insights to be used for competitive responses.
What we’re looking for...
The Manager of Field Marketing for Verizon Connect will be a highly motivated, experienced, and strategic, with hands-on experience that blends both commercial and operational marketing expertise. This individual should be analytically-driven, digitally-oriented, and able to partner with segment business owners. In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. You’ll need to have:
Bachelor's degree in Marketing or Business Management or four or more years of work experience.
Six or more years of relevant work experience.
Five or more years of Marketing or Sales experience.
Experience with analyzing segment critical KPI information and translating into proactive and reactive segment marketing strategies.
Experience providing insights and best practices.
Experience establishing and facilitating effective cross-functional partnerships.
Bilingual fluency in Spanish and English.
Willingness to travel.
Even better if you have one or more of the following:
A Master's degree.
Industry domain knowledge, specifically in vehicle telemetry or SaaS.
International Marketing or Sales experience.
Demonstrated success in developing strategies for creating new customer markets through direct, indirect, digital, field marketing, and account-based marketing programs (omni-channel).
Experience building and maintaining segment buyer personas, buyer journey maps, and target customer profiles.
The ability to leverage research to qualify and design new segment marketing and customer programs.
Strong writing/presentation skills.
Demonstrated effective communication skills with strong business acumen.
Intellectually curious; appreciates learning new skills and capabilities.
Flexible and be highly organized.
Model a culture of accountability, transparency, and data-driven decision-making.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).